Black is used as the primary text color throughout the site. On top-level pages, brands colors are introduced to highlight key messages.
Ginna Fashion Collection
Making off Madame Piano
Making off Just Women
Making off Groovy
Ginna Fashion Collection Photoshoot
We started by looking closely at site analytics. In addition, interactive user testing was done. Based on the findings, we created an intuitive site architecture and interactive landing page feature to allow every user to find the content they are looking for, driving deeper customer engagement.