Ginna
GINNA FASHION COLLECTION
GINNA FASHION COLLECTION
Mobile First
Brand Architecture
Core Typeface
Poppins
Typography Color
Black is used as the primary text color throughout the site. On top-level pages, brands colors are introduced to highlight key messages.
Ginna Fashion Collection
Color Palette
BLACK
#00000
GREY
#4F4F4F
LIGHT GREY
#D1D1D1
Making Off
Making off
Making off Madame Piano
Making off Just Women
Making off Groovy
Photoshoot
Ginna Fashion Collection Photoshoot
We started by looking closely at site analytics. In addition, interactive user testing was done. Based on the findings, we created an intuitive site architecture and interactive landing page feature to allow every user to find the content they are looking for, driving deeper customer engagement.
