Coca Cola HBC is starting with new channels development. Dedicated New Channel Team is establishing clear targets for coverage expansion in e-commerce and at work business.
At Work business covers companies (canteens and break corners), education outlets, tenders, hospitals and hostels, developing coolers placement and vending business. E-commerce, on the other hand, is becoming more prevalent in digital sales year on year. Because of that, we are working on establishing educational workshops with our retailers, making quartal working and promotional plans.