Coca Cola HBC is starting with new channels development. Dedicated New Channel Team is establishing clear targets for coverage expansion in e-commerce and at work business.

At Work business covers companies (canteens and break corners), education outlets, tenders, hospitals and hostels, developing coolers placement and vending business. E-commerce, on the other hand, is becoming more prevalent in digital sales year on year. Because of that, we are working on establishing educational workshops with our retailers, making quartal working and promotional plans.

At work team has an access to relevant companies, catering houses, education institutions and tenders for government-owned companies. CCH has currently managed to cover 600 outlets with 320 coolers placement ( *256 old and 320 new), 10 CCH vending machines and 50 operators’ vending machines agreed by CCH. The number of 600 outlets includes 320 break corners and 280 canteens. We are working in cooperation with 4 e-commerce retailers Univerexport, Delhaize, IDEA and 1 eFood retailer Donesi.com.

Defined communication with customer’s relevant services. Jointly created plan for improvement online channel. Suggestions to the customers for changes on websites. Defined legal restrictions for online business. Identify potentials and opportunities for activation on the sites. An agreement on sharing data and activating online promotions.